What a Wedding Website Should Include (And What It Shouldn't)

What a Wedding Website Should Include (And What It Shouldn’t)

By Nico Vega

Published: February 14, 2026
Last Updated: April 6, 2026
Reading Time: 6 minutes
Tags: Wedding Websites, Wedding Planning, Guest Experience, UX, Modern Weddings

Most couples approach their wedding website the same way:

“What should we put on it?”

Which is a reasonable question.

But it’s the wrong starting point.

Because the goal isn’t to include everything.

The goal is to include:

only what guests actually need

And leave everything else out.

The Problem With Most Wedding Websites

They try to do too much.

You’ll see:

• long backstories

• multiple tabs

• excessive details

• design choices that prioritize aesthetics over clarity

And while it all feels thoughtful—

it creates friction.

Guests don’t want to explore your website.

They want to:

understand your wedding quickly

What a Wedding Website Should Include

Not a long list.

Not an overwhelming experience.

Just the essentials—structured correctly.

1. The Core Details (Immediately Visible)

Within seconds, a guest should know:

• the date

• the time

• the location

Not hidden.

Not buried.

Obvious.

2. A Clear Timeline

Not vague.

Not implied.

A simple, direct flow of the day:

• when to arrive

• what happens next

• how the event progresses

This eliminates guessing.

3. RSVP (Simple and Direct)

No extra steps.

No confusion.

One place to confirm attendance.

4. Location Clarity

Not just the venue name.

• exact address

• clear instructions if needed

• any nuance (multiple spaces, entry points, etc.)

Because “we thought it was obvious” is where problems begin.

5. Any Critical Notes

Only what matters:

• dress expectations (if relevant)

• timing nuances

• anything that affects behavior

Not everything you could say.

Just what guests need to know.

What It Shouldn’t Include

This is where most sites go wrong.

1. Too Much Story Up Front

Your story matters.

But guests don’t need it before they understand logistics.

Lead with clarity.

Story can follow.

2. Multiple Layers of Navigation

If guests have to:

• click around

• search for details

• open multiple pages

You’ve already lost them.

3. Redundant Information Across Platforms

If your website says one thing—

and your texts say another—

Guests will trust neither.

4. Overdesigned Layouts

If something looks beautiful but is hard to read—

it’s not working.

Clarity always wins over design.

5. Anything That Requires Effort

This is the rule most people miss.

If a guest has to:

• think

• interpret

• spend time understanding

They won’t.

Or they’ll do it poorly.

The Standard Is Simplicity

A great wedding website is not impressive.

It’s effective.

A guest opens it and immediately knows:

• where to go

• when to be there

• what to expect

That’s it.

Why This Matters

Every unnecessary element adds friction.

And friction shows up as:

• questions

• confusion

• inconsistency

Which you then have to manage.

What I Recommend

Don’t think like a designer.

Don’t think like a storyteller.

Think like a guest.

What would you need to see—

in the shortest amount of time—

to feel confident?

Build that.

Nothing more.

A Better Way to Do It

This is why I prefer solutions like His & His Forever.

Because they don’t start with:

• templates

• customization

• endless options

They start with:

structure

So the site is already:

• clear

• complete

• usable

Without you having to figure it out.

Final Thought

A wedding website isn’t about expressing everything.

It’s about removing confusion.

Include what matters.

And leave the rest out.

Recommended Articles

• The Difference Between a Good Wedding Website and a Great One

• The “One Link” Rule for Weddings

• How a Wedding Website Saves You Time, Stress, and Repetition

• What Makes a Wedding Feel Expensive (Without Spending More)

• Why Overdesigned Weddings Feel Cheap